Testimonials: How can lawyers use them?
Social proof is a powerful and well-documented phenomenon and is frequently used to great effect by businesses of all type to obtain customers and clients. One social proof technique is the use of client testimonials. Most jurisdictions explicitly allow attorneys to use client testimonials in some form or fashion. However, certain restrictions, prohibitions, and […]
Law Firm Website Domain Names: What Can You Use?
By now, just about every law firm has a website. (If you know a firm that does not, please bring them into the 21st century.) A website is designated by a domain address, otherwise known as an Internet Uniform Resource Locator (“URL”). For many reasons (marketing, availability, etc.), a law firm may want to use […]
